Posts Tagged ‘media’

My Rally Sweden reflections

Friday, February 19th, 2010
PG Andersson on the Friday's super special stage. Nobody in the class had a chance to really challenge PG during the rally. Photo: Rasmus Bjerén

PG Andersson on the Friday's super special stage. Nobody in the class had a chance to really challenge PG during the rally. Photo: Rasmus Bjerén

So, I went to Rally Sweden. Actually it was the first WRC rally I have visited without working in one way or another since Rally Sweden 2005. And it was amazing!!!

Here are a few reflections from the rally:

  • Petter Solberg was mentally stuck in his pre-rally business. He surprised with a silly mistake already on the super special stage and he continued to do them throughout the weekend. You could virtually hear where it all was going when Petter talked to the Swedish Radio early on Friday and started to talk about his mistake without even being asked. That’s not really the mental approach you need… I had high hopes on Petter for this season – and I hope he can be better prepared and repair the impression in Mexico.
  • PG Andersson – give that man a works seat, now! He punished well-established drivers in better cars last year in the Fabia WRC and this year he totally undressed his competitors in the S-WRC class. Unfortunately, not results and neither Star of the Rally-awards can be used to pay bills. PG knows that for sure, and I’m afraid his Swedish fans will have to learn it if they don’t already know. However, I hope PG is lucky and that this opens up some eyes for the rest of the season and 2011!
  • Patrik Sandell failed to stand the competition of PG Andersson when given the same car. I’m afraid I can’t say this surprised me – but it’s disappointing to see considering that Sandell has one year experience with the car and two years experience of S2000 compared to PG that sat in the car first time just days before the rally. Sandell’s comments during the rally started to sound very much like excuses – and what else could he say? However, afterwards he has paid his respect to PG’s impressive driving and that’s the kind of sportsmanship I like!
  • Patrik Flodin did what he was supposed to do and just delivered – but got totally placed in the shadows by the new S2000 class and PG’s drive. He would have needed a real PR boost – but at least it looks like the winds are warmer back in Russia at the Uspenskiy team. Maybe Flodin can get a few drives or perhaps even the whole PWRC championship this year?
  • Kimi Räikkönen and media… Ok – the guy isn’t really a media whore, but honestly… It’s Kimi Räikkönen, what did you expect? And at the same time it’s his personality. Isn’t a little bit about the media interest in Kimi also the interest in the shy, airy Kimi that you can hardly get to speak at all?! I think so, and I think that even a quiet Kimi is a huge boost for the WRC. Just let the guy be and suddenly he will talk…
  • Kimi Räikkönen and rally driving… I don’t understand how people can be so disappointed!? After just a few rallies in his career and the second ever WRC rally – what results can you expect? I’m impressed that Kimi reached the finish, considering that he attacked quite OK. Posting multiple stage times withing the top 8 must be considered good for a newbie, no matter how talented he is. I have high hopes for Kimi’s driving!
  • Mikko Hirvonen showed that he wants to challenge for the win this year. I hope and actually I also think that he will be up for the challenge this year and able to match Loeb in the charge for the title. He was really close last year and I don’t know if he will make it this year – but I think it will be close. And honestly… How fun wouldn’t it be with a new champion? Mikko has grown from silly mistakes in Subaru in 2004 to a mature driver. He really proved it by taking his own, gambling decisions regarding the setup of the car during the rally. Go Mikko!
  • The surface discussion was just ridiculous. Paid drivers complaining about some frozen gravel and even saying it’s not winter conditions?!?! Nothing can be more stupid. This winter has been the coldest since 1986 or more in Sweden and we’ve had snow and sub-zero temperatures since early December in the rally area. Drivers complain because they want easy driving, but as spectators we want difficult driving! What should the WRC really be about if not difficulties?? The team managers understand it, at least, since they say Rally Sweden must stay in the calendar. It was pure winter conditions this year and the drivers just have to accept that winter isn’t synonymous with ice. On top of that the conditions were just perfect for spectators and TV – that in numbers represent the number of competitors multiplied by thousands…
  • The media coverage sucked – as we’re used to with North One Sport. The WRC season opener are oceans away from the live coverage of the IRC season opener. Of course it’s difficult – but guys, you need to try at least! Why wasn’t all the super specials and sprints live covered on the web, as well as the Värmullsåsen stage (that was live in Swedish TV)? That should be a piece of cake, at least compared to airing a whole rally live. When will North One start to deliver???
  • The Abu Dhabi people indicated that they may need to get better both in understanding rally and in writing press releases. To talk about PG Andersson’s performance as a result of local knowledge and home support sounds more like an insult than an award to me considering his earlier performances on the international arena?! His two J-WRC titles and his performance in the lousy Suzuki SX4WRC in 2008 is good proof that this isn’t about being some kind of snow expert. PG Andersson is one of the world’s best drivers, and to not give him that recognition cannot be called an award.
  • The Rally Sweden organisers have had a really hard time almost totally out of money. They had some luck with the weather, but they also managed to do a really good rally despite the resources that has been a lot more limited than ever before (in “modern time”). World class!

2009 – the turning point, 2010 – the start of the climb, 2011 – the start of the success?

Sunday, December 13th, 2009

On the 2nd of January this year, I wrote (WRC is melted – let’s shape it) that I think 2009 will be the big turning point for rallying and the WRC – and looking back on that text and the past year I think I was right. With IRC and Eurosport upping the bids for media coverage already in Monte, with ground breaking live TV, it seems like North One TV has realised that much needs to be done on the WRC coverage. On that part, there is a long way to go – but looking at the competition things must happen. Just a few days ago Niel Duncanson and Simon Long told about their thoughts about digital media as a key to WRC growth – and finally I think they’re starting to get it… In lack of arenas (superspecials may be good, but the core of WRC isn’t really about that) – maps, GPS tracking, a big selection of live incar video feeds, etc. is the stuff that will make the audience pay for WRC coverage. Not TV summarys with bad commentators, at least 2-3 hours after the drama has finished…

Besides good tendencies on the coverage, the competition has really seen a boost this year. Of course I’m much thinking of the superb performance of Mikko Hirvonen, who managed to maintain really thrilling competition until the very last round of the WRC. It was quite a few years since we saw that – and no matter what happens in 2010, we know that 2011 will be a hell of a year when all the current drivers will need to adapt to new cars – the WRC1.6T spec.

Also, Petter’s new team has been a great success. He hasn’t been on the top of the podium, but honestly noone expected that – especially not in the Xsara (I’ve written a lot about this, for example: Xsara WRC – Petter’s smart disappointment). But what does that matter? In the media and on the TV coverage, Petter has been a regular and his new team has been a good injection to the championship. I’m the first one to admit I’m impressed by what he has put together!

So, that’s just a few of the highlights in 2009, but to sum it up everybody expected a middle-year – and in many aspects it was. But it was also a starting point where the championship reached it’s bottom somewhere in the shift 2008-2009, and then a lot of good things started to happen.

For 2010 I’m looking forward to having Kimi Räikkönen in rallying. Of course he will struggle a bit before he starts to set really decent results, but his star-quality is exactly what the WRC needs. We must admit that even if Loeb may be the best driver in the world to us, a Formula 1 driver attracts 10 times the coverage. Let’s hope that Kimi succeeds to such an amount that he decides to stay in rallying. Actually, I’d be surprised if we wouldn’t see him back in 2011…

In 2010, we will also see the comeback of Marcus Grönholm for a one time outing in Sweden – that will rock. Added to that, FIA has started the S-WRC championship for Super2000 cars. I guess this isn’t ground-breaking, but it’s a good thing to help some drivers keep their names up until 2011 – when they can compete (with money and skills) about a WRC1.6T seat. At the same time, IRC will probably go for a new all time high this year, as I’m sure many drivers will take the chance to do the same thing there.

Well, that’s a few good points looking back at 2009 and forward to 2010. I’ve left a lot out, I know that, so feel free to add your highlights and thoughts in the comments. As always, it’s much about money. We need to get even the good drivers into the WRC1.6T in 2011, not just the rich ones. All kinds of coverage must get better, and let’s hope that we get to see effects such as the Meeke-effect in GB after his superb IRC performance in more countries.  In total, I think a lot of steps has been taken this year to allow for that. 2010 may be the second year-in-between and a start of the climb up, so let’s use it to start even more good things to make the sport better. I think the future of rallying is bright, and it will start for real in 2011…