Since many people seem to have missed the fame of Ken Block and his Gymkhana stunt videos, I decided to post the Gymkhana II here. It’s not really rallying – and of course he has done a lot of tries, but at least it’s a rally car and it’s still quite impressive. Also, it’s a sign of how to do successful marketing with rallying – this video was ranked number four in the Viral Video Chart 2009 by well-known Advertising Age. Here we go:
It’s been rumoured a long time, but finally it’s confirmed. Ken Block will compete the 2010 World Rally Championship with Monster World Rally Team backed by M-Sport. Besides that Ken, who is a big star over in the US, will race the Rally America series with the new Ford Fiesta S2000 as well as compete in the X-Games for his fifth consecutive year.
The charge by Block, who is the first American ever to do a larger assault for the championship, seems to be on a long term, since he says that he’ll not promise any podiums the first year:
- Racing in the WRC has always been a dream of mine, but, I’m not going to promise podiums in my first year. I’ll be going up against the best drivers in the world. My main objective for 2010 is to develop into a competitive driver for 2011, and beyond, says Block.
Sad enough, Block – who is co-founder of DC Shoes and a former snowboarding, skateboarding and motocross star – is set to skip Rally Sweden and start of his WRC challenge with Rally Mexico in March. No matter what, the WRC will really be boosted this year with two superstars in Raikkonen and Block joining the championship.
I’ll get back later on with more info and some reflections on Ken Block and his chances in the championship.
Monster World Rally Team launch video:
More info at: http://monsterworldrallyteam.com/
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