On the 2nd of January this year, I wrote (WRC is melted – let’s shape it) that I think 2009 will be the big turning point for rallying and the WRC – and looking back on that text and the past year I think I was right. With IRC and Eurosport upping the bids for media coverage already in Monte, with ground breaking live TV, it seems like North One TV has realised that much needs to be done on the WRC coverage. On that part, there is a long way to go – but looking at the competition things must happen. Just a few days ago Niel Duncanson and Simon Long told about their thoughts about digital media as a key to WRC growth – and finally I think they’re starting to get it… In lack of arenas (superspecials may be good, but the core of WRC isn’t really about that) – maps, GPS tracking, a big selection of live incar video feeds, etc. is the stuff that will make the audience pay for WRC coverage. Not TV summarys with bad commentators, at least 2-3 hours after the drama has finished…
Besides good tendencies on the coverage, the competition has really seen a boost this year. Of course I’m much thinking of the superb performance of Mikko Hirvonen, who managed to maintain really thrilling competition until the very last round of the WRC. It was quite a few years since we saw that – and no matter what happens in 2010, we know that 2011 will be a hell of a year when all the current drivers will need to adapt to new cars – the WRC1.6T spec.
Also, Petter’s new team has been a great success. He hasn’t been on the top of the podium, but honestly noone expected that – especially not in the Xsara (I’ve written a lot about this, for example: Xsara WRC – Petter’s smart disappointment). But what does that matter? In the media and on the TV coverage, Petter has been a regular and his new team has been a good injection to the championship. I’m the first one to admit I’m impressed by what he has put together!
So, that’s just a few of the highlights in 2009, but to sum it up everybody expected a middle-year – and in many aspects it was. But it was also a starting point where the championship reached it’s bottom somewhere in the shift 2008-2009, and then a lot of good things started to happen.
For 2010 I’m looking forward to having Kimi Räikkönen in rallying. Of course he will struggle a bit before he starts to set really decent results, but his star-quality is exactly what the WRC needs. We must admit that even if Loeb may be the best driver in the world to us, a Formula 1 driver attracts 10 times the coverage. Let’s hope that Kimi succeeds to such an amount that he decides to stay in rallying. Actually, I’d be surprised if we wouldn’t see him back in 2011…
In 2010, we will also see the comeback of Marcus Grönholm for a one time outing in Sweden – that will rock. Added to that, FIA has started the S-WRC championship for Super2000 cars. I guess this isn’t ground-breaking, but it’s a good thing to help some drivers keep their names up until 2011 – when they can compete (with money and skills) about a WRC1.6T seat. At the same time, IRC will probably go for a new all time high this year, as I’m sure many drivers will take the chance to do the same thing there.
Well, that’s a few good points looking back at 2009 and forward to 2010. I’ve left a lot out, I know that, so feel free to add your highlights and thoughts in the comments. As always, it’s much about money. We need to get even the good drivers into the WRC1.6T in 2011, not just the rich ones. All kinds of coverage must get better, and let’s hope that we get to see effects such as the Meeke-effect in GB after his superb IRC performance in more countries. In total, I think a lot of steps has been taken this year to allow for that. 2010 may be the second year-in-between and a start of the climb up, so let’s use it to start even more good things to make the sport better. I think the future of rallying is bright, and it will start for real in 2011…
