Archive for the ‘Rally promotion and media coverage’ Category

UPDATED: SAAB discussing comeback to the WRC

Friday, August 6th, 2010
Russian finance man and Spyker investor Vladimir Antonov with co-driver Denis Giraudet in Midnattssolsrallyt earlier this summer. Foto: Mikael Hjerpe

Russian finance man and Spyker investor Vladimir Antonov with co-driver Denis Giraudet driving a SAAB 99 in Midnattssolsrallyt earlier this summer. Foto: Mikael Hjerpe

According to Autosport.com, the loose rumours about SAAB thinking about a comeback into the WRC has now went on to real talks with the WRC organisers and the TV promotor North One.

The car models tipped to be used by the Swedish brand is 9-1 or 9-2 and the engine would probably come from BMW, that has already developed the 1.6L engine for the new MINI team entering the championship from 2011.

The rumours about a comeback into the WRC first started when Spyker was introduced as a potential buyer of SAAB from General Motors – probably much based on Spykers sporty profile and the fact that the brand had a big and expensive, but not very successful, team in Formula 1 just a few years ago. Also, SAAB MD Jan Åke Jonsson and Spyker MD Viktor Mueller recently took park in the classical Mille Miglia rally in one Saab 93 each. The Russian finance man and Spyker investor Vladimir Antonov wasn’t late to follow them and entered the classical Swedish competition Midnattssolsrallyt in a SAAB 99 in July (see photo above). Considering SAAB’s heritage in the rallying circus, one could at least hope for a better success in the World Rally Championship than in Formula 1, despite the economical troubles that is still very much a reality to the company.

Autosport’s sources claims that Spyker representatives has already been speaking to the WRC organisers and North One Sport, and will continue the talks in connection to Rallye de France in October. However, North One MD Simon Long refuses to comment on any specific brands but admits that MINI’s decision “has given people a lot of confidence in the sport”.

WRC 2011 calendar silly season – an interesting game between the organisers

Wednesday, February 24th, 2010

A special kind of silly season regarding the 2011 WRC calendar is going on right now. After Autosport revelaved the 2011 calendar proposed (according to Autosports sources) by rights-owner North One Sport to FIA, the speculations from the media and the moves from various organizers are virtually  flooding us. Rally Ireland came first saying that they didn’t get an event but would continue to work closely to the FIA for any other, future, opportunities. Probably they had really strong underhand indications that they wasn’t even close – since they gave up without fight before the formal decision has even been made…

Now, even Rally NZ seems to have understood the truth. Chris Carr, chairman of the rally, says that “it’s always fire behind the smoke you see”. Interesting enough, Neil Allport, former NZ Rally Champion, says that lack of money is behind the decision and that the government should put the adequate money in. Strange, since NZ from what I know always have been backed by nothing else than a loooot of government money… However, I can understand they’re disappointed – and I am too. NZ is a traditional rally with wonderful views and an exotic kind of environment… The thing is probably that their market is too small.

The big fail in this discussion may be Rally Norway. They’ve made two good rallies – but they’ve also done mistakes. They have overestimated themselves big time (and that’s their biggest mistake if you ask me). I remember their plans for 2007 that I once got presented – and it was utopia. They had got quite a lot of government money, but they also calculated huge incomes from spectators, sponsoring, etc.The figures was almost 10 times the corresponding numbers of Rally Sweden. Norway did all kinds of extravagancies that year, and of course they blew it totally from a financial point of view – no matter any government money. From what I know, they lowered their calculations drastically for their next event, but obviously not enough. There was less delight of the news from the public in Norway in 2009, and the reports I got from competitors in the rally was that there was really few spectators.

No matter the economics, you can’t take from the Norweigans that they have arranged two really good events – with the media coverage in the 2007 event being my favourite point. Their problem now is unstable economy, the fact that they’re not a traditional event and the fact that they’re running on snow. But maybe even management!? They have always been so overconfident. Now it seems like their managers expected Norway to be first reserve for 2011 – but according to the latest news Poland (that has been completely silent so far!) is the first reserve. Erik Veiby, chairman of the Rally Norway board, says this is just speculations and of course it is, but honestly… I agree that nothing is decided and that things can for sure change – but it’s obvious to everyone that Rally Norway is now in deep shit. I bet that (no matter what Erik Veiby says!) they are now working hard with lobbying on all kind of levels and trying to get to know why they’re out of the calendar and how they can change it.

The approach from organisers struggling to find the grip needed to stay in the calendar is starting to look like an interesting game. The silly thing is that all this started a few years ago with the FIA letting people “buy” candidate events to the left and right by just paying a big fee to them (read more in my post on the rotation system from last year). After the organisers have paid those fees, they of course expected to get an event for it! So, FIA made this stupid rotating calendar and everyone got their events. Now, they have realized the obvious – that it doesn’t work. And many of the payers (and some others) stand there without their events again like they never had one… It’s stupid multiplied by a thousand.

No matter what, I’m looking forward to see how this game continues – and I hope (but doubt – Abu Dhabi on special built roads, come on!?!) it ends up with the best events!

My Rally Sweden reflections

Friday, February 19th, 2010
PG Andersson on the Friday's super special stage. Nobody in the class had a chance to really challenge PG during the rally. Photo: Rasmus Bjerén

PG Andersson on the Friday's super special stage. Nobody in the class had a chance to really challenge PG during the rally. Photo: Rasmus Bjerén

So, I went to Rally Sweden. Actually it was the first WRC rally I have visited without working in one way or another since Rally Sweden 2005. And it was amazing!!!

Here are a few reflections from the rally:

  • Petter Solberg was mentally stuck in his pre-rally business. He surprised with a silly mistake already on the super special stage and he continued to do them throughout the weekend. You could virtually hear where it all was going when Petter talked to the Swedish Radio early on Friday and started to talk about his mistake without even being asked. That’s not really the mental approach you need… I had high hopes on Petter for this season – and I hope he can be better prepared and repair the impression in Mexico.
  • PG Andersson – give that man a works seat, now! He punished well-established drivers in better cars last year in the Fabia WRC and this year he totally undressed his competitors in the S-WRC class. Unfortunately, not results and neither Star of the Rally-awards can be used to pay bills. PG knows that for sure, and I’m afraid his Swedish fans will have to learn it if they don’t already know. However, I hope PG is lucky and that this opens up some eyes for the rest of the season and 2011!
  • Patrik Sandell failed to stand the competition of PG Andersson when given the same car. I’m afraid I can’t say this surprised me – but it’s disappointing to see considering that Sandell has one year experience with the car and two years experience of S2000 compared to PG that sat in the car first time just days before the rally. Sandell’s comments during the rally started to sound very much like excuses – and what else could he say? However, afterwards he has paid his respect to PG’s impressive driving and that’s the kind of sportsmanship I like!
  • Patrik Flodin did what he was supposed to do and just delivered – but got totally placed in the shadows by the new S2000 class and PG’s drive. He would have needed a real PR boost – but at least it looks like the winds are warmer back in Russia at the Uspenskiy team. Maybe Flodin can get a few drives or perhaps even the whole PWRC championship this year?
  • Kimi Räikkönen and media… Ok – the guy isn’t really a media whore, but honestly… It’s Kimi Räikkönen, what did you expect? And at the same time it’s his personality. Isn’t a little bit about the media interest in Kimi also the interest in the shy, airy Kimi that you can hardly get to speak at all?! I think so, and I think that even a quiet Kimi is a huge boost for the WRC. Just let the guy be and suddenly he will talk…
  • Kimi Räikkönen and rally driving… I don’t understand how people can be so disappointed!? After just a few rallies in his career and the second ever WRC rally – what results can you expect? I’m impressed that Kimi reached the finish, considering that he attacked quite OK. Posting multiple stage times withing the top 8 must be considered good for a newbie, no matter how talented he is. I have high hopes for Kimi’s driving!
  • Mikko Hirvonen showed that he wants to challenge for the win this year. I hope and actually I also think that he will be up for the challenge this year and able to match Loeb in the charge for the title. He was really close last year and I don’t know if he will make it this year – but I think it will be close. And honestly… How fun wouldn’t it be with a new champion? Mikko has grown from silly mistakes in Subaru in 2004 to a mature driver. He really proved it by taking his own, gambling decisions regarding the setup of the car during the rally. Go Mikko!
  • The surface discussion was just ridiculous. Paid drivers complaining about some frozen gravel and even saying it’s not winter conditions?!?! Nothing can be more stupid. This winter has been the coldest since 1986 or more in Sweden and we’ve had snow and sub-zero temperatures since early December in the rally area. Drivers complain because they want easy driving, but as spectators we want difficult driving! What should the WRC really be about if not difficulties?? The team managers understand it, at least, since they say Rally Sweden must stay in the calendar. It was pure winter conditions this year and the drivers just have to accept that winter isn’t synonymous with ice. On top of that the conditions were just perfect for spectators and TV – that in numbers represent the number of competitors multiplied by thousands…
  • The media coverage sucked – as we’re used to with North One Sport. The WRC season opener are oceans away from the live coverage of the IRC season opener. Of course it’s difficult – but guys, you need to try at least! Why wasn’t all the super specials and sprints live covered on the web, as well as the Värmullsåsen stage (that was live in Swedish TV)? That should be a piece of cake, at least compared to airing a whole rally live. When will North One start to deliver???
  • The Abu Dhabi people indicated that they may need to get better both in understanding rally and in writing press releases. To talk about PG Andersson’s performance as a result of local knowledge and home support sounds more like an insult than an award to me considering his earlier performances on the international arena?! His two J-WRC titles and his performance in the lousy Suzuki SX4WRC in 2008 is good proof that this isn’t about being some kind of snow expert. PG Andersson is one of the world’s best drivers, and to not give him that recognition cannot be called an award.
  • The Rally Sweden organisers have had a really hard time almost totally out of money. They had some luck with the weather, but they also managed to do a really good rally despite the resources that has been a lot more limited than ever before (in “modern time”). World class!

Easier than ever to follow Rally Monte Carlo

Monday, January 18th, 2010

Rally Monte Carlo, preview:
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Last year, Rally Monte Carlo and the IRC organisers brought the definitions of rally coverage one step forward by including their superb live coverage on Eurosport. This year, they’ll do it even better (as it seems) and cover almost the whole rally live. Just one stage (SS10) will be a little bit delayed. Here are the ways of following the rally…

Television
You can follow the rally live on Eurosport. If you don’t have it in your channels, try out the excellent Eurosport Player – it’s cheap and worth it! Eurosport will cover all stages as follows (times are in CET):

Wednesday 20th of January

11:45-14:00, SS1 Burzet-Lachamp Raphael (27.50 km) + SS2 St Pierreville-Antraigues (46.00 km), Eurosport 2
14:45-16:00, SS3 Burzet-Lachamp Raphael (27.50 km), Eurosport 2
16:00-17:00, SS4 St Pierreville-Antraigues (46.00 km) Eurosport

Thursday 21st of January

10:00-11:45, SS5 Labatie D’Andaure-St Pierre sur Doux (25.30 km) + SS6 St Bonnet-St Bonnet (25.67 km), Eurosport 2
12:15-13:15, SS7 Lamastre-Gilhoc-Alboussière (21.92 km), Eurosport 2
15:15-16:00, SS8 Labatie D’Andaure-St Pierre sur Doux (25.30 km), Eurosport 2
16:00-17:00, SS8 End + SS9 St Bonnet-St Bonnet (25.67 km), Eurosport
19:30-20:00, SS10 Lamastre-Gilhoc-Alboussière (21.92 km), DELAYED,  Eurosport 2
23:45-00:15, SS10 Lamastre-Gilhoc-Alboussière (21.92 km), REPEAT,  Eurosport

Friday 22nd of January

19:00-20:45, SS12 Peira Cava-La Bollène Vésubie (18.30 km) + SS13 Lantosque-Lucéram (19.13 km), Eurosport
23:00-00:45, SS14 Peira Cava-La Bollène Vésubie (18.30 km) + SS15 Lantosque-Lucéram (19.13 km), Eurosport

Tuesday 26th of January

23:00-23:30, Review: Rally Monte Carlo, Eurosport

Rally radio

Will be present at www.rally-irc.com during the event.

Online

www.rally-irc.com – Official IRC series website
http://www.acm.mc – ACM / The organisers website
http://www.irc-results.com – The IRC results service provided by AutoSport.cz – this seems really nice!
http://www.rallybuzz.com – Good coverage of most things related to IRC and WRC.
This blog – You’re here, so you should know what it is :)

Phone

The IRC organisers have developed a nice iPhone application.
Download it here [ link will launch iTunes ]

Thanks to RallyTheBest for the video.

Confirmed: Magnus Samuelsson (former World’s Strongest Man) in Subaru in Sweden

Thursday, January 14th, 2010

Magnus Samuelsson, probably the strongest man in a rally car?! Photo: Gustafssons foto

Now it’s confirmed. As I revealed earlier today, Magnus Samuelsson (World’s Strongest Man) will start Rally Sweden 2010. The team aims to start in the World Rally Championship round, but since they still don’t have a full budget a Swedish Championship start may  be the case instead. Magnus is backed by Fredrik Eljas and Olof Eljas, and the later of them will be responsible for giving Magnus the training needed (not physical, huh!?!) to do the start.

The team will run a 280bhp Subaru Impreza group N of latest spec. Magnus Samuelsson himself comments the start as follows:

- This is my dream as a young boy coming true. I’ve tried “folkrace” before but the dream has always been to drive a real rally car. It will be a true adventure and just the thought of being at the start line along with Loeb and the other boys is breathtaking.

Read the article (in Swedish) at RallySweden.com

Video: Ken Block’s Gymkhana TWO

Thursday, January 7th, 2010

Since many people seem to have missed the fame of Ken Block and his Gymkhana stunt videos, I decided to post the Gymkhana II here. It’s not really rallying – and of course he has done a lot of tries, but at least it’s a rally car and it’s still quite impressive. Also, it’s a sign of how to do successful marketing with rallying – this video was ranked number four in the Viral Video Chart 2009 by well-known Advertising Age. Here we go:

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Analysis: Ken Block, Kimi Räikkönen and the bright future of the World Rally Championship

Wednesday, January 6th, 2010

The confirmation of Ken Block for the World Rally Championship is interesting – and it’s really good news. One thing is for sure, Ken will have a difficult time in the beginning, as the World Rally Championship is on a completely different level compared to national American rallying. However, talent pays off and if Ken has it in him, he can be as good as anyone else. There are quite a few drivers in the championship that has started off with very little experience – and by running the WRC and the Rally America Block will gain a lot of experience during this year. I think the star duel of Block vs. Räikkönen will be an interesting thing to follow this year as they come from different backgrounds but both lacks the larger experience of rallying on a World Rally Championship level. Maybe Block will have a small advantage, but I’m not sure…

No matter the results, the addition of Ken Block and the Monster WRT is a huge boost for the championship. Ken is a superstar in America, which is a very important market for car manufacturers as well as for most global brands. Rallying has always been seen as a European sport over there (Block also says that himself to USA Today), and with a boosted interest there – doors may open up for wider US TV-coverage, new investors in the sport and a better reputation of the championship world-wide. Also, if Block stays in the championship and if maybe even Pastrana joins, I would be surprised if we didn’t get a US round of the championship within five years.

Besides that, I’m quite sure that the Monster WRT will uppen the level of the marketing and PR connected to the World Rally Championship. I’m not a big fan of many US motorsports, with Nascar as a good example, but the skills in PR and marketing is better in the US than anywhere else. Already today with the launch you can notice that everything is prepared; presence on Facebook, Twitter, YouTube (with a launch clip!), branded clothes and connections to all important sponsors. To underline the difference, just read the main goal of the Monster WRT:

“To become the most visible team in the sport, both through our efforts in racing and creative marketing”

Some people may consider this goal bad as it puts the sports performance a little bit to the side, but hey? Anyone that has been involved in rallying on a higher level knows that the money in the sport (which is necessary for the championship to exist) comes from sponsors that aren’t in the sport just for fun – they wanna make business out of it. So in fact nothing has changed, it’s just a more straightforward way of seeing it.

As a conclusion, I’m really excited to see Block and Räikkönen in the World Rally Championship. Core rally drivers like Sebastien Loeb, Marcus Grönholm and the other guys must exist and will always exist – but to broaden the view and get superstars from other disciplines and championships into the sport will just improve the championship and also create better potential for the core guys to become big stars. With a huge boost in star quality and a new formula (WRC1.6T) coming up for 2011, I  can’t wait to see the future of the World Rally Championship seen over a few years. If you as me, I think it’s brighter than ever!

Confirmed: Ken Block competes in WRC 2010

Wednesday, January 6th, 2010

It’s been rumoured a long time, but finally it’s confirmed. Ken Block will compete the 2010 World Rally Championship with Monster World Rally Team backed by M-Sport. Besides that Ken, who is a big star over in the US, will race the Rally America series with the new Ford Fiesta S2000 as well as compete in the X-Games for his fifth consecutive year.

The charge by Block, who is the first American ever to do a larger assault for the championship, seems to be on a long term, since he says that he’ll not promise any podiums the first year:

- Racing in the WRC has always been a dream of mine, but, I’m not going to promise podiums in my first year. I’ll be going up against the best drivers in the world. My main objective for 2010 is to develop into a competitive driver for 2011, and beyond, says Block.

Sad enough, Block – who is co-founder of DC Shoes and a former snowboarding, skateboarding and motocross star – is set to skip Rally Sweden and start of his WRC challenge with Rally Mexico in March. No matter what, the WRC will really be boosted this year with two superstars in Raikkonen and Block joining the championship.

I’ll get back later on with more info and some reflections on Ken Block and his chances in the championship.

Monster World Rally Team launch video:
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More info at: http://monsterworldrallyteam.com/

Google Earth Maps of WRC and IRC events

Thursday, December 24th, 2009

Since a few days, the french site PlaneteMarcus has published Google Earth map files for the IRC Rallye Monte Carlo 2010. What a nice christmas present, isn’t it? Maps are also available for use on the iPhone – which is even better. However, the iPhone version – created by StageTimes – cost’s a little.

Check the maps out here: http://planetemarcus.free.fr/googleearthmap.htm (link to iPhone app to the left on the page)

Scandinavian WRC TV-coverage in box: Viasat signs three year deal

Thursday, December 17th, 2009

The TV-coverage of the World Rally Championship in Scandinavia is now officialy in box. The discussions with Viasat has been known for a while, but now is even the formal agreement signed with the promotor, ISC. The agreement covers nothing less than three years of coverage, which means Scandinavian events and teams can now plan their sponsor deals on a longer term.

According to Bertil Klarin, m.d. of Rally Sweden, it means that both the Swedish Championship and the WRC event will get a lot of coverage.

Exact details regarding the coverage of Rally Sweden is not know, but the plan is TV broadcasts for four days during the rally, including live coverage of the Karlstad Super Special Stage in the start of the rally and also the finish at the new, spectacular Värmullsåsen stage in Hagfors.

(Source, in Swedish: SR)