To know all discussions behind FIA’s decision is almost impossible for anyone not being right in the center of them. But first, let’s think about what global promotion and broadcasting means for the championship. We probably all know that rallying is an expensive sport. To be a runner, skier or swimmer on world level you need good shoes, clothes, some staff around you and a lot of travelling. I’m not an expert but you all get the point that in rallying you need to bring a car worth at least €500.000 with you, a whole school-class of mechanics, coordinators etc. with you and just the entry fee for a rally may cost you more than the swimmer needs to spend on gear in a year.

So, I spent a few years working with Daniel Carlsson’s bid in the WRC  and another year working with promotion at Rally Sweden, and I can tell you that in both organisations we hadn’t been worth many pennies in our discussions with sponsors without the global coverage. With Carlsson, we used statistics from a global market research company that provided various measures as well as an exact value in euros of the TV exposure from Rally Sweden 2006, where Daniel ended up on the podium. And at Rally Sweden, we could point at exactly how popular the sport were in Sweden (which is far more popular than most Swedes would guess!), the hundreds of millions of people the WRC reaches worldwide during a year, etc. And I can tell you, despite having very strong figures on our side, we still had a hell selling our stuff because the sport is just extremely expensive. To sell exposure (that’s exactly what we do when talking to sponsors), a thing you can never taste or even feel in your hand, with bids that must start at over €10.000 to even be interesting, is extremely difficult. At least in Sweden, but I have a strong feeling the situation is very much the same in most countries and for most drivers, rallies, etc.

That was how the situation was. Now, we don’t have the global promotion or broadcasting. I can’t say FIA screwed it up because I don’t know what happened. But in my opinion, FIA has two major responsibilities above all others regarding the World Rally Championship. Those are: 1) To keep sporting on a good level with regulations, etc. 2) To make sure there is a connection and co-branding between the organisers in the championship, mostly by arranging global promotion and broadcasting. So, now I can say it: FIA screwed it up.

No matter whose fault it was this means that the strong arguments, that was all our strong selling points, are gone. Of course organisers and drivers can refer to TV-coverage arranged by the local organiser. But if I’m a driver and want to do Rally Finland. What shall I tell my sponsors? “Uhm, I hope the event will be covered world-wide”? Or “Uhm, I hope the event will be covered in [put your home country here]“? Or “Uhm, I hope the event will be covered in Finland”? Or the truth: “Uhm, I have no clue if the event will be covered at all”?

That’s the team/drivers perspective. And what about the organisers. They need to start looking for production partners. That’s probably not a big deal, there are plenty of them. But what quality can they deliver? And are they all capable of handling the enormous logistical problem covering a WRC event is? And still the real problem for the organisers are another one. That they need to find buyers of the production, to distribute it to the world and cover the expenses. I’m no expert in this, but I guess that wont be one buyer. They need to call all possible TV networks and channels and negotiate with them. Oh my, I’m so happy I’m not reponsible for that.

Now, let’s assume the organisers are those superheros they probably are, and able to solve all this. Then we still have the problem of problems left. The problem that FIA created yesterday, when doing their announcement. It’s the fact that they show everyone that they are willing to really do the thing that most people probably feared but thought were totally impossible. To let all the championship sponsors, manufacturers, team sponsors, drivers’ sponsors and everyone else that are spending their money on the World Rally Championship down. The one single value that makes the WRC exist is the promotional value, where speed meets skills that meets rough circumstances and mixes up into action and adrenaline enough to glue people in front of their TVs, computers, magazines and phones just to follow it. No investor cares about speed, skills, circumstances, action or adrenaline after all. They care about the money. And no exposure, no money. At least not any money in, just a hell lot of money out.

All other problems can be solved. By organisers arranging their own stuff. Maybe by FIA making a last minute deal. Etc. But the big problem is a mistake that can’t be undone. Who wants (or dares?) to invest in a championship where the main organiser has proved to be ready to devaluate all value in the product for a year or so? I wouldn’t be.

No, in my opinion the announcement is a total mental breakdown by the FIA indicating that they are totally unable to handle the World Rally Championship.

Background information:

Pressrelease by the FIA, 3rd of February 2012

Autosport: WRC event organisers told to finalise their own TV deals after Eurosport talks break down

FIA says no promoter deal in place for WRC

Pressrelease by the FIA, 8th of January 2012

With that said, I’m of course following Rally Sweden this weekend. I won’t blog about it – but I’ll try to post interesting stuff on Twitter when things happen…

Follow @maxattackblog on Twitter here:
http://www.twitter.com/maxattackblog

Stay tuned – one day I’ll be back for real!

Now, even Rally NZ seems to have understood the truth. Chris Carr, chairman of the rally, says that “it’s always fire behind the smoke you see”. Interesting enough, Neil Allport, former NZ Rally Champion, says that lack of money is behind the decision and that the government should put the adequate money in. Strange, since NZ from what I know always have been backed by nothing else than a loooot of government money… However, I can understand they’re disappointed – and I am too. NZ is a traditional rally with wonderful views and an exotic kind of environment… The thing is probably that their market is too small.

The big fail in this discussion may be Rally Norway. They’ve made two good rallies – but they’ve also done mistakes. They have overestimated themselves big time (and that’s their biggest mistake if you ask me). I remember their plans for 2007 that I once got presented – and it was utopia. They had got quite a lot of government money, but they also calculated huge incomes from spectators, sponsoring, etc.The figures was almost 10 times the corresponding numbers of Rally Sweden. Norway did all kinds of extravagancies that year, and of course they blew it totally from a financial point of view – no matter any government money. From what I know, they lowered their calculations drastically for their next event, but obviously not enough. There was less delight of the news from the public in Norway in 2009, and the reports I got from competitors in the rally was that there was really few spectators.

No matter the economics, you can’t take from the Norweigans that they have arranged two really good events – with the media coverage in the 2007 event being my favourite point. Their problem now is unstable economy, the fact that they’re not a traditional event and the fact that they’re running on snow. But maybe even management!? They have always been so overconfident. Now it seems like their managers expected Norway to be first reserve for 2011 – but according to the latest news Poland (that has been completely silent so far!) is the first reserve. Erik Veiby, chairman of the Rally Norway board, says this is just speculations and of course it is, but honestly… I agree that nothing is decided and that things can for sure change – but it’s obvious to everyone that Rally Norway is now in deep shit. I bet that (no matter what Erik Veiby says!) they are now working hard with lobbying on all kind of levels and trying to get to know why they’re out of the calendar and how they can change it.

The approach from organisers struggling to find the grip needed to stay in the calendar is starting to look like an interesting game. The silly thing is that all this started a few years ago with the FIA letting people “buy” candidate events to the left and right by just paying a big fee to them (read more in my post on the rotation system from last year). After the organisers have paid those fees, they of course expected to get an event for it! So, FIA made this stupid rotating calendar and everyone got their events. Now, they have realized the obvious – that it doesn’t work. And many of the payers (and some others) stand there without their events again like they never had one… It’s stupid multiplied by a thousand.

No matter what, I’m looking forward to see how this game continues – and I hope (but doubt – Abu Dhabi on special built roads, come on!?!) it ends up with the best events!

Gröndal’s reaction is interesting. Some drivers seems to be complaining about the conditions – and I understand if they have problems driving on snow. It’s complicated – for sure – and it should be! I’m sure I would be quite concerned if I were to drive a rally on it. However, Gröndal’s quote must be some other kind of problem, possibly some kind of overheating in his brain?! He has been driving a full day in the forests with around half a meter of snow all around him – and he can still claim that it’s not a winter rally? Come on, no matter if you reach the gravel – it’s still very much winter and wintry conditions, dear Gröndal. I’ll explain why…

So, here comes a short tutorial about the difference between snow, ice and water – dedicated to Anders Gröndal:

• Snow is a type of precipation consisting of crystalline water ice (Full definition is on Wikipedia). In it’s fully frozen state snow feels really dry.
• When snow melts, it results in fluid water. Quite logically, since it’s small ice crystals. This means, that when it rains on snow or when temperatures raise above zero – the snow on the road (since we’re talking rally here) gets softer and melts to water from the top.
• If the temperature goes down below zero again, the partially melted snow layer will freeze again. The parts of the snow that is fully or partially melted will form a layer of solid ice on the road. This is the ice Gröndal is talking about – and missing.
• If you’ve read all those three points, I guess you don’t find it very difficult. It’s like the very, very basics of winter weather and surfaces. And therefore it’s hard to understand that Gröndal doesn’t understand it. However, to call the current conditions (that for sure will include gravel after the loose snow is swept away) something else than proper winter conditions is just pure bullshit – and now you know why: The ice layer Gröndal is talking about is nice, for sure. But it doesn’t come from winter conditions – it comes from the _lack_ of winter conditions sometimes earlier in time…

So, for everyone of you coming to Sweden. Be cool. Gröndal will have to struggle if he isn’t good enough to drive on proper winter conditions (!) – but you will have a wonderful time with a lot of loose, cold snow out in the forests. It has just never melted since the winter started in early December – but to me that’s more a good sign than a bad!?!

Enjoy!

By the way, to Anders Gröndal: You don’t need to thank me for this guide. Be my guest! And if you still don’t understand – go to some local gas station here in Sweden and buy yourself a “glass” (icecream). Bring it into your cottage or hotel room and see what happens after a while. When it’s half frozen… Go out again and see what happens. Tada! It’s like magic!

A strange thing though is that PG Andersson has been named as an entrant in many places, including on http://www.svullyrallydahbi.no, that seems like the rally’s official website. However, PG has told Swedish media that he will be a zero car driver in Swedish Bergslagsrallyt the very same day, that he will not start in Norway and that he has never entered the event (and don’t know why he has been named as an entrant). Strange?!?!

It will be nice to see how the event will be when it’s run. And while we’re waiting for that to happen, I’ll keep on wondering about the owners of the rally. Dahbi makes me think of Abu Dhabi, a name that has been appearing often in the World Rally Championship since a few years. And through a few questions on Google, you can find out that there is a British company registered in London called “Svully Rally Dahbi Limited”. And, if I don’t get it totally wrong (which I may do…) – this British company owns 100% of the stocks in a Norweigan company, led by Even Wiger (m.d. of Rally Norway), with the very same name. It’s not a big thing, but I just wonder why there is a company registered in the UK at all, if the owners would be just Norweigans?! Since I love to speculate, I now guess that some other guys are involved in this as owners, potentially some rich men from Abu Dhabi… However, if so – one question remains. Why can’t they spell Dahbi correct? That seems quite embarassing…

End of speculation. Over and out!

I must say the car looks really nice, and since Citroen don’t use to make bad cars – I guess it may be a real blast next year. Now, let’s hope the rest of the manufacturers are up to the challenge!

Go to the AutoHebdo article (three spreads forward)

Click here to view the embedded video.

No matter the results, the addition of Ken Block and the Monster WRT is a huge boost for the championship. Ken is a superstar in America, which is a very important market for car manufacturers as well as for most global brands. Rallying has always been seen as a European sport over there (Block also says that himself to USA Today), and with a boosted interest there – doors may open up for wider US TV-coverage, new investors in the sport and a better reputation of the championship world-wide. Also, if Block stays in the championship and if maybe even Pastrana joins, I would be surprised if we didn’t get a US round of the championship within five years.

Besides that, I’m quite sure that the Monster WRT will uppen the level of the marketing and PR connected to the World Rally Championship. I’m not a big fan of many US motorsports, with Nascar as a good example, but the skills in PR and marketing is better in the US than anywhere else. Already today with the launch you can notice that everything is prepared; presence on Facebook, Twitter, YouTube (with a launch clip!), branded clothes and connections to all important sponsors. To underline the difference, just read the main goal of the Monster WRT:

“To become the most visible team in the sport, both through our efforts in racing and creative marketing”

Some people may consider this goal bad as it puts the sports performance a little bit to the side, but hey? Anyone that has been involved in rallying on a higher level knows that the money in the sport (which is necessary for the championship to exist) comes from sponsors that aren’t in the sport just for fun – they wanna make business out of it. So in fact nothing has changed, it’s just a more straightforward way of seeing it.

As a conclusion, I’m really excited to see Block and Räikkönen in the World Rally Championship. Core rally drivers like Sebastien Loeb, Marcus Grönholm and the other guys must exist and will always exist – but to broaden the view and get superstars from other disciplines and championships into the sport will just improve the championship and also create better potential for the core guys to become big stars. With a huge boost in star quality and a new formula (WRC1.6T) coming up for 2011, I  can’t wait to see the future of the World Rally Championship seen over a few years. If you as me, I think it’s brighter than ever!

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Soon, Maximum Attack has existed for one year, and even since the last half of the year hasn’t been very active until recently – it’s been a good one. Now, let’s hope for an even better 2010. IRC are full of interesting competitors, and the WRC Cup/S-WRC along with Kimi Räikkönen’s comeback makes up for some interesting stuff in the WRC too.

Until Rally Sweden starts – better than ever – in the beginning of February, why not stick with this video of Henning Solberg? I was standing in exactly that turn, really close to the camera that took this pictures – and even though accidents are never fun – it was a fabulous example of the thrill you can get to see in a WRC event.

Click here to view the embedded video.

By the way… Here is my own (still) footage of the event:

Check the maps out here: http://planetemarcus.free.fr/googleearthmap.htm (link to iPhone app to the left on the page)

You can reach the calendar in the following formats:

World Rally 2010 – XML format

World Rally 2010 – iCal format

World Rally 2010 – HTML format

If you don’t know how to use the formats listed above, don’t worry. Your calendar software help can probably help you, or if you use Google Calendar, try this link: Subscribe to public calendars – Google Calendar Help.

Now I’m taking a new step, and I hope to come back with MaxAttack on a good level. However, I don’t know how much time I’ll have – so I really can’t make any promises. In numbers I think a good guess is a few weekly posts, compared to the daily posts that was my goal in the first half of this year. Here, you are really welcome to help me by e-mailing me your news tips, rumours, thoughts and insights that may save me some time; rasmus [ at ] maxattack.net.

I’ll be back really soon looking back at the 2009 season and a look forward to 2010.

Just import the ICS link into your preferred viewer and you’ve got it all there. Here are the links (right click and choose copy link):

ICAL/ICS

HTML

XML

Don’t know how to use this? Check the help of your calendar software – or if you use Google Calendar, try this link: Subscribe to public calendars – Google Calendar Help

So, I just wanted to say sorry for the long time off, but now I’m back!

I’m not sure why they are delaying their coverage, but of course it’s hard to produce live TV. I was responsible for live coverage on the Swedish Rally website in 2007, and there was a lot of problems. However, it is possible. It can be done the old-fashioned way with satellites or an aircraft relaying images from the stages – or it may be done in more modern ways, as I proved with Nordisk Mobiltelefon and Daniel Carlsson in last years Swedish rally (see previous post). That solution was based on mobile technology and data transfer using a mobile network with really good coverage. It worked perfectly well!

However, a big part of ISCs problems is their old-school solution taking images from in-car cameras. At least when I worked at the Swedish Rally in 2007, ISC used camcorders in the cars and retrieved DV-tapes from the recorders during service brakes. Of course that’s hard to broadcast live. I guess they’re looking at better options after seeing Eurosport’s coverage from Monte. It’s quite obvious with the technology of today that it’s perfectly possible to do live coverage – you just have to want to work hard and invest. And that’s where the problems seems to have been with ISC… Let’s hope they shape up now.

• I was one of the first to tell about Henning Solberg’s new deal with Ford – and I’m the only one who has told about his negotiation with Bozian Racing and the last-minute decision to go for Ford.
• I was the first one presenting Patrik Sandell’s deal with Skoda Red Bull deal for PWRC 2009 – and before I confirmed it, I revealed the discussions about it.
• Today I was first to reveal about Nasser Al-Attiyah’s and Tina Thörner’s negotiations with Skoda for a full PWRC drive in the Fabia Super 2000.
• Most important, I’ve discussed and expressed my opinions on the IRC, WRC, TV-coverage, live TV, Petter Solberg, Urmo Aava, and much, much more… You’ll need to read the posts to find out everything.

If you like what I’m doing – I’ve got good news for you. Otherwise, they’re bad… This is funny – so I’ll keep on for a while! However, I know that quite many people read this blog every day – so please tell me… What do you want? And what do you think about this blog? I’d be really happy if you left a comment below or e-mail me at info (at) maxattack.net and tell me.

Thanks in advance! // Rasmus

I will write news, rumours, gossip and my own opinions about all kinds of things related to rallying. Just keep in mind it’s my own opinions, my own guesses, etc. etc. and I never use my blog as a source of “confirmed” information.

Soon I’ll get back with my first “real” post with my thinkings on the future of rallying / WRC after the drawback of Subaru and Suzuki, the financial crisis, etc.

Until then, happy rallying!

Regards

Rasmus Bjerén
official rally blogger

PS. Don’t hesitate to contact me regarding just anything, you can find the contact info in the “about” page. DS.